“Sashay Away!” How Corporate Silence During Pride 2025 Could Alienate Brands from the LGBTQ+ Community
Pride Month 2025 has divided the corporate landscape into two distinct camps: brands steadfastly committed to LGBTQ+ communities and those realigning their stance to accommodate the political pressures of the Trump administration. So what?
Debunking strategy woo woo: The Golden Circle
The golden circle allegedly makes inspiring brands. Its creator claims this is based on neurobiology. But is it? Here is a piece of clue: no.
Debunking strategy woo woo: Maslow’s hierarchy of needs.
Maslow’s Hierarchy of needs is one of the first thing we learn in marketing lectures. However, it is biased and unusable according to scholars. Let’s see why it is flawed and what alternatives there are.