Strategic planner
I'm a Public Relation expert
I’m Victor, a public relation & communication expert with a 9-years experience in major communication agencies, including 2 of TOP3 worldwide communication groups. I have proven experience in advertising, branding, public relations, and institutional communication. I currently dedicate to strategic communication for European institutions. Accross all 27 member states, my most recent work includes raising awareness for climate resilience, risk and disaster prevention, food safety, and employment.
strategic planner clients
Nudging
Strategic planner consulting history
Expertise
My expertise scope can be summarized in three segments:
1) Insight & analysis: auditing barriers and success factors, audiences and drivers, all to sharpen strategic direction and identify the most relevant communication decisions.
2) Strategy & planning: define objectives, priority audiences, narrative, channels, assets, and then translate them into a clear, actionable plan for operational expertise to implement strategy.
3) Operation & implementation: drive execution across workstreams – leading cross-functional experts, aligning teams, and managing external partners.
Bio
I began working in marketing and communications strategy as a freelancer in 2017. Throughout my career, I have collaborated with major communication agencies in Paris, Brussels, Amsterdam, and Luxembourg. These include Wunderman Thompson (now VML), Havas, Weber Shandwick, Serviceplan, and more. The organizations I did communication for encompass NGOs, governmental bodies, political candidates, and brands from various industries spanning automotive, luxury, pharmaceuticals, food, chemistry, and more. Currently, I focus on public-interest institutional communications, primarily for European institutions
Communication fields
With the diversity of projects I have been involved in throughout my career, I have had the opportunity to build cross-functional expertise in three communication areas:
Marketing & advertising: Planning consumer communication, for B2B and B2C target audience & organizing each stage of the marketing funnel.
Public Relations & institutional communication: For private companies and public institutions, raising awareness, insuring dissemination and monitoring conversations.
Branding: Developing strong and authentic brand identities, positioning, and narrative; working with creative studios to translate it into concrete cues (visual guidelines, logo, name, tone of voice, etc.).
Strategic planner services
Using data-driven monitoring tools and AI for insight mining. Auditing brand reputation, online discussions, measuring success, and identifying success factors to inform strategy.
Bridging organizational goals & considerations with audience, channels and messaging to develop cohesive communication plans.
Leading multi-channel communication projects, following up on how strategy is translated into actions, and coordinating internal teams and external partners.
Strategic planner teacher & lecturer
Guest lecturing & conferences
As a public speaking & teaching enthusiast , I’m sometimes invited to conduct one-off lectures to Master’s and Bachelor’s students – in this picture, at the University of Brussels (VUB).
victor@strategicplanner.be