Strategic planner
Nudging thoughts & behaviors.
I’m Victor, a French communication strategist (or strategic planner) with extensive experience in major communication agencies, including 2 of TOP3 worldwide communication groups. I do strategic communication to shift opinions, perceptions and behaviors, among individuals, B2B professionals and policymakers.
strategic planner clients
Nudging
Strategic planner consulting history
Expertise
If communication were a treasure hunt, tactical experts like community managers, copywriters, media experts, and others, would be the ones with shovels, and strategic planners would be the ones with a map. As a communication strategist, I analyze the factors impacting an organization’s success, and formulate goals and communication plans to achieve them. I supervise all tactical communication departments and expertise to ensure they work together synergistically, effectively, and consistently.
Bio
I began working in strategic planning and strategic communication as a freelancer in 2017. Throughout my career, I have collaborated with major communication agencies in Paris, Brussels, Amsterdam, and Luxembourg. These include Wunderman Thompson (now VML), Havas, Weber Shandwick, Serviceplan, and others. The organizations I did communication for encompass NGOs, governmental bodies, political candidates, and brands from various industries spanning automotive, luxury, pharmaceuticals, food, chemistry, and more.
Communication fields
I have a proven track record in three communication areas:
Marketing & advertising: Planning consumer communication, driving purchases, product preferences for B2B and B2C consumers. Organizing each stage of the marketing funnel.
Public Relations and Public Affairs: Managing brand reputation, shifting public opinion and behaviors, influencing policies and policymaker’s agenda (at E.U. level).
Branding: Creating a cognitive and affective connection between a brand and its target. Developing brand identities, brand positioning, and measuring brand image or awareness.
Strategic planner services
Insight mining, audience and channel identification, communication planning, creative strategy & briefing, tactical departments supervision, performance measurement and reporting
Elaborating brand positioning and identities, supervising their translation into creative comm. assets, tracking and measuring brand image, awareness, and reputation
Monitoring and managing company reputation toward key stakeholders (consumers, policymakers, employees, candidates), fostering company thought leadership, nudging media conversations and policy agendas
Strategic planner teacher & lecturer
Guest lecturing & conferences
As a public speaking & teaching enthusiast , I was invited to conduct one-off lectures to Master’s and Bachelor’s students at the University of Brussels and Neoma Business School.
victor@strategicplanner.be