Strategic planner
Nudging thoughts & behaviors.
I’m Victor, a marketing & communication strategy expert with a 9-years experience in major communication agencies, including 2 of TOP3 worldwide communication groups. I do strategic communication to shift opinions, perceptions and behaviors, among individuals, B2B professionals and policymakers.
strategic planner clients
Nudging
Strategic planner consulting history
Expertise
My communication & marketing strategy job could be summarized into three steps:
1) Insight & direction: audit reputation, category dynamics, audiences and success drivers to sharpen our strategic direction and guide strategic decisions.
2) Strategy & planning: define communication & marketing priorities, narrative, channels, assets, and then translate them into a clear, actionable plan.
3) Activation & delivery: drive execution across workstreams – leading cross-functional experts, aligning teams, and managing external partners.
Bio
I began working in marketing and communications strategy as a freelancer in 2017. Throughout my career, I have collaborated with major communication agencies in Paris, Brussels, Amsterdam, and Luxembourg. These include Wunderman Thompson (now VML), Havas, Weber Shandwick, Serviceplan, and more. The organizations I did communication for encompass NGOs, governmental bodies, political candidates, and brands from various industries spanning automotive, luxury, pharmaceuticals, food, chemistry, and more.
Communication fields
With the diversity of projects I have been involved in throughout my career, I have had the opportunity to build cross-functional expertise in three communication areas:
Marketing & advertising: Planning consumer communication, for B2B and B2C target audience & organizing each stage of the marketing funnel.
Public Relations: Managing brand reputation, building thought leadership, shifting public opinion and behaviors.
Branding: Developing strong and authentic brand identities, positioning, and narrative; working with creative studios to translate it into concrete cues (visual guidelines, logo, name, tone of voice, etc.).
Strategic planner services
Using data-driven monitoring tools and AI for insight mining. Auditing brand reputation, online discussions, measuring success, and identifying success factors to inform strategy.
Bridging organizational goals & considerations with audience, channels and messaging to develop cohesive communication plans.
Leading multi-channel communication projects, following up on how strategy is translated into actions, and coordinating internal teams and external partners.
Strategic planner teacher & lecturer
Guest lecturing & conferences
As a public speaking & teaching enthusiast , I’m sometimes invited to conduct one-off lectures to Master’s and Bachelor’s students – in this picture, at the University of Brussels (VUB).
victor@strategicplanner.be