Debunking strategy woo woo: The Golden Circle
The golden circle allegedly makes inspiring brands. Its creator claims this is based on neurobiology. But is it? Here is a piece of clue: no.
Bad road safety ads increase risky driving.
Road safety campaigns have been proven to be able to foster risky driving. Is there a psychological flaw under road safety communication strategies ?
Debunking strategy woo woo: Maslow’s hierarchy of needs.
Maslow’s Hierarchy of needs is one of the first thing we learn in marketing lectures. However, it is biased and unusable according to scholars. Let’s see why it is flawed and what alternatives there are.