Resume
Professional experience
I am an integrated communication strategist, I build cohesive and effective communication plans. My role involves blending various communication channels, messaging, and various tactics, to ensure a unified message is delivered across all platforms.
I coordinate all communication departments – be it community management, press relations, digital advertising or other- to ensure that every piece of communication supports the overall strategy. All that to drive behavior change among public opinion, consumers, B2B stakeholders, and policymakers
My approach is data-driven and rooted in an appetite to quickly adopt new technologies like social listening tools, data analysis tools, A.I. tools, and so forth. By analyzing social trends, audience behavior, and feedback, I craft strategies that resonate and engage effectively.
Weber Shandwick is a major public relations & public affairs agency, part of IPG group - one of the TOP 4 biggest communication group worldwide - with numerous industry awards, including the "Ad Age Agency A-List".
Communication advising for Serviceplan - a global agency operating in 35 countries and awarded "Independent Agency of the Year" at Cannes Lions- and the University of Luxembourg, for PhD students who launch their startups.
Wunderman Thompson is a premier global communication agency, part of the WPP group - the worldwide communication leader. The gency blends creativity, data, and technology to deliver comprehensive brand solutions
Strategic planning for communication groups like Havas, and independent agencies such as Rangoon, Crush, Quattro Creative, Gutz and Glory, and more. Accounts included Yves Saint Laurent, Porsche, the Luxembourgish government and others.
Volunteering experience
Lecture on data applied to communication strategy for +/-500 Master and Bachelor's degree students
Strategy lecture for +/-40 Master's degree students
Writing a section about applied behavioral sciences in business for a book covering the impact of marketing innovation on companies' business models, edited by Pearson.
All benefits were given for helping students affording there tuition fees.
Each month, holding one-on-one meetings with three students who seek career advice from industry experts.
Education
Skills: consumer behavior, strategic communication, public reations, advertising
Skills: behavioral economics, cognitive pschology, social psychology, strategic communication, public reations, advertising
Master degree in digital communication
Skills
What I do
Where I do it
Passion & hobbies
Music
- Lead guitarist in a Fusion Jazz band
- Former lead guitarist in a Jazz big band
- Composing, recording, producing
- Experience in producing music for advertising
Other
- Gym
- Bike
- Scientific skepticism (philosophy branch)
Contact details
victor@strategicplanner.be
victor@strategicplanner.be