Portfolio

Large agencies

Havas

Havas, owned by Havas Group, is a major communication agency with headquarters in New York, and operating in over 100 countries. The “Havas village” is divided in several communication cells: Havas creative, Havas media, Havas red (PR), Havas digital factory, etc… I have worked for Havas Creative as a freelance Strategic Planner.

Wunderman Thompson (now VML)

Wunderman Thompson, now rebranded VML, is a major agency owned by world leading communication group WPP. I have worked as a Strategic Planner for two Wunderman Thompson offices: WT Brussels and WT Amsterdam. During my time at Wunderman Thompson, I also was the BeNeLux referring strategist for data-based brand perception tracking.

Serviceplan

Serviceplan, owned by Serviceplan Group, is a German marketing agency operating in 38 countries worldwide. It is the lead agency for brands such as ALDI and BMW. I have worked for them as a freelance Strategic Planner.

Weber Shandwick

At the very heart of the European institutions district in Brussels is public relation agency Weber Shandwick. It belongs to Interpublic Group, one of the “Big Four” worldwide leading communication holdings. It is also the second leading PR agency in the world. I am currently working for Weber Shandwick as a Strategy Manager.

Independent agencies

Quattro Creative

Quattro creative is a Luxembourgish creative agency with a demonstrated expertise in creative communication & design.

Crush Agency

In the heart of Paris is creative agency Crush. Their human size do not prevent them from winning major french companies budgets. I have intervened for them as a freelance Strategic Planner.

Gutz And Glory

Gutz And Glory, now rebranded “June20” is a flemish (very) creative agency located in Ghent, with a national renown. For June20, I have intervened as a freelance Strategic Planner.

Brands

NGOs, advocacy groups, federations & governments

Kia

In 2022, Kia has undertaken a major change in its strategy by moving from a budget brand to a high-end brand. This shift has given rise to a completely new strategic approach to the brand’s communications, touch points, messaging and targeting.

YSL Beauty

Push The Boundaries is a brand campaign initiative that was launched internationally by YSL beauty to highlight young talents who are pioneers and agents of change. After a social listening phase and a benchemark, an ideation phase was carried out during a workshop with the YSL teams.

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