Insight is a blog dedicated to critical thinking, rational approach to communication, and evidence-based strategy. It covers subjects related to advertising, marketing, branding, and public relations, under the prism of scientific literature and data. Insight is also committed against bullshit and pseudo-science in the communication industry.
Making a political communication AI with $400 & no coding skills.
Let's see how we can create a mass propaganda AI that autonomously produces, publishes content, and responds to...
Debunking strategy woo woo: The Golden Circle
The golden circle allegedly makes inspiring brands. Its creator claims this is based on neurobiology. But is it?...
Sociography: How our tweets about COVID speak about us.
I did some social mapping based on 15000 tweets about COVID19. Let's see what we can withdraw from...
Bad road safety ads increase risky driving.
Road safety campaigns have been proven to be able to foster risky driving. Is there a psychological flaw...
Debunking strategy woo woo: Maslow’s hierarchy of needs.
Maslow's Hierarchy of needs is one of the first thing we learn in marketing lectures. However, it is...
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